Skip to main content

✅ The Ultimate Release Checklist: How to Maximize Your Impact with Lyrics, Merch, and Video Content

This checklist will guide you through the essential steps to take on Musixmatch to make sure every release reaches its maximum potential.

Updated over 2 months ago

A new release is more than just dropping a song—it’s an opportunity to build momentum, grow your audience, and strengthen your connection with fans across platforms.

This checklist will guide you through the essential steps to take on Musixmatch and beyond to make sure every release reaches its maximum potential.


1. Curate Your Lyrics: Your Most Powerful Discovery Tool

Lyrics are the heart of the listener experience. They’re also one of the strongest assets for search, editorial consideration, and fan engagement. Curating them properly ensures your song is accessible, searchable, and memorable everywhere it appears.

1.1 Add Accurate Lyrics

Uploading your lyrics is the foundation of your release strategy. Listeners search for lyrics constantly, and platforms use them to index and surface your songs. Once added, your lyrics go live on major platforms such as Spotify, Apple Music, Instagram, and many more of our global partners.

Benefit: Greater search visibility, more complete song metadata, and enhanced fan connection.

1.2 Time-Sync Your Lyrics (Line-by-Line and Word-by-Word)

With Musixmatch Premium tools, you can sync lyrics in just a few minutes using powerful AI assistance. Once added, your lyrics and their time-syncs go live on major platforms such as Spotify, Apple Music, Instagram, and many more of our global partners.

Benefit: A fully immersive listener experience that increases engagement, improves completion rates, and elevates your song’s presence across all participating streaming services.

1.3 Add Translations in Key Languages

Translations help international audiences understand your lyrics instantly. Your translations are displayed on Musixmatch.com and in the Musixmatch app, where they reach a highly engaged audience of around 5 million active users every month.

Benefit: Direct access to worldwide listeners and more opportunities for growth in non-native markets.

1.4 Tag Song Sections (Verse, Chorus, Intro, etc.)

Structuring your lyrics with section tags adds clarity and enhances the reading experience. These enriched views appear directly on Musixmatch.com and the Musixmatch app.

1.5 Tag Who Is Singing

When a track includes multiple performers, identifying who sings each line adds valuable context. This information appears on our website and apps, enriching the fan experience and improving how your collaborators are presented.

1.6 Review the AI-Generated Meaning and Personalize It

Our AI generates an initial interpretation of your track’s meaning, which you can refine with your true artistic intent.
Your final meaning is then displayed on Musixmatch.com and in the Musixmatch app.

Benefit: You provide deeper storytelling around your music and connect more authentically with millions of lyric readers.


2. Create Merchandising for Your New Release

Merch is a powerful way for fans to express their connection to your music. At the moment, artists on Musixmatch can create t-shirts and hoodies that represent their new release.

You can:

  • Buy them for yourself, for your team, or for live events

  • Sell them offline to fans at shows or in person

And very soon, you’ll be able to sell your t-shirts and hoodies directly on Musixmatch.com, giving you access to our community of millions of monthly active users.

Benefit: A new revenue opportunity, stronger branding, and the chance to put your visual identity directly in fans’ hands.


3. Create Videos to Amplify Your Release Across Platforms

A song with strong visuals travels further. Short-form and long-form videos help your music reach new listeners, boost your algorithmic visibility, and create content that is highly shareable.

3.1 Spotify Canvas

Looping visuals on Spotify increase replay value and elevate your aesthetic.


Benefit: Higher stream retention and a more professional profile with minimal effort.

3.2 Album Motion (Automatic Animation of Your Artwork)

Using animated artwork immediately elevates your presence across platforms. With Musixmatch’s format, the process is effortless and fast.


Benefit: Higher engagement on Apple Music and Tidal.

3.3 Social Media Shorts

Short videos are the most discoverable content format today. You can repurpose your synced lyrics, translations, or artwork to create quick visuals for Reels, TikTok, and Shorts.


Benefit: Rapid audience growth, algorithm-friendly content, and more ways for fans to share your track.

3.4 Full-Length Videos for YouTube and Vimeo

A complete music video—or even a lyric video—significantly boosts your long-form presence. YouTube remains one of the biggest music discovery platforms globally.


Benefit: Long-term visibility, better monetization opportunities, and a professional archive for your catalog.


Why This Checklist Matters

Every step above multiplies the reach of your release. When done together, the effect compounds:

  • Lyrics make your music findable and understandable.

  • Sync + translations make it global.

  • Meaning + metadata make it deeper and more personal.

  • Merch makes it tangible.

  • Video content makes it shareable and long-lasting.

Your music deserves the best chance to be heard, discovered, and loved. Following this checklist ensures every release reaches its full potential—and helps you build a professional, consistent presence across platforms.

Did this answer your question?